基于專利數(shù)據(jù)的新興技術(shù)產(chǎn)品市場擴(kuò)張路徑研究——以納米導(dǎo)藥系統(tǒng)為例

摘要： [目的/意義]新興技術(shù)的發(fā)展引起我國政府的重視,我國某些領(lǐng)域的研發(fā)水平已經(jīng)達(dá)到全球領(lǐng)先水平,亟待市場擴(kuò)張,其中正確規(guī)劃市場擴(kuò)張路徑是實現(xiàn)有效擴(kuò)張的前提。[方法/過程]提出一種以專利數(shù)據(jù)為基礎(chǔ),結(jié)合文獻(xiàn)數(shù)據(jù)、商業(yè)報道及政策文件,在行業(yè)專家的支持下,從技術(shù)的角度規(guī)劃市場擴(kuò)張路徑的方法。專利作為企業(yè)技術(shù)的體現(xiàn),可以從一定程度上反映企業(yè)的擴(kuò)張路徑,且獲取較為便捷。[結(jié)果/結(jié)論]構(gòu)建了基于專利分析法的數(shù)據(jù)分析模型,從3個方面系統(tǒng)地分析市場擴(kuò)張路徑,包括技術(shù)發(fā)展趨勢、全球市場動態(tài)變化和不同市場擴(kuò)張路徑對比。并以納米導(dǎo)藥系統(tǒng)(NEDD)這一重要且具有代表性的新興技術(shù)為例,進(jìn)行模型應(yīng)用,對我國NEDD的市場擴(kuò)張路徑的規(guī)劃提出建議,并為我國新興技術(shù)產(chǎn)業(yè)的市場擴(kuò)張?zhí)峁├碚撝笇?dǎo)。最后指出研究局限以及未來可能的研究方向。
[Purpose/Significance]The development of emerging technology has attracted the attention of our government. Our country 's R&D level has been a world leader in some areas,which are expected to expand their market urgently. Well,programing expansion path accurately is the precondition of market expansion.[Method/Process]This paper develops a method to program expansion path in the viewof technology. As the reflection of companies' technology,patents can be used to research the expansion path to some extent. And it 's much more convenient to get patent data.[Result/Conclusion]We constructed a data analysis model based on patent analysis method to analyze market expansion path systematically. This model had three aspects,including technology trends,global market dynamics and comparison of different expansion paths. By applying the model with the data of Nano Enabled Drug Delivery( NEDD),which was an important and representative emerging technology,we offered some advice on China's market expansion pathways. This could also direct the market expansion of other emerging technologies in our country. At last,we discussed the research limitations of this paper and future research directions.